For release:
February 6, 2026
Ad in the Official Super Bowl Program marks a new approach to reaching Californians directly about the importance of homeownership
SACRAMENTO, Calif. (Feb. 6) — The CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) today announced the debut of its first-ever advertisement in the Official Super Bowl Program as part of its ongoing Homeownership Matters campaign — a statewide public education and advocacy campaign to make homeownership a critical priority of California's 2026 legislative housing agenda.
Unlike traditional paid broadcast advertising, this opportunity offers one of the most visible and culturally shared moments of the year, creating a unique chance to reach millions of Californians at once with a message that cuts across political, geographic, and generational lines.

The original tree was really a mistake - a lucky chance seedling. In the late 1920's, Mr. Rudolph Hass, who was a postman, purchased seedling trees from A. R. Rideout of Whittier, for the purpose of developing two acres of budded trees of the Lyon variety. It was Rideout's custom to plant very small seedlings at orchard spacing (12' x 12') at the grove site. The seedlings were grown in 2"x2" x 8" tarpaper open-ended tubes of square cross sections. The seedlings were to grow in place...